Make Roads Safe Hellas announced in 2019 its first Country Report on International Tourism and Road Safety in Greece.
The study was jointly initiated by four Greek universities, namely the National University of Athens, the University of Macedonia, the University of the Aegean and the Hellenic Open University. The project was supported by the Eastern Alliance for Safe and Sustainable Transport (EASST) and Make Roads Safe Hellas.
The aim of the study was to:
(a) investigate the impact of incoming international tourism on road safety,
(b) to capture and analyze the perceptions of international tourists on road safety in Greece and to assess the extent to which these perceptions affect the ultimate value of their overall travel experience and
(c) to identify needs and possible areas of improvement at national and regional level as well as to provide a set of policy and industry‐wide recommendations with the aim of enhancing the image of the country as a safe tourist destination.
Research on International Tourism and Road Safety has proved that:
Greece has enjoyed a reputation as one of the prime tourists’ destinations in the world.
Greece is among the worst performing countries in road safety in EU28.
Research carried out by the Department of Transportation Planning and Engineering (School of Civil Engineering-NTUA), in the framework of this Country Report, proves that:
In the framework of the Country Report, a national survey was conducted using questionnaires, with the aim to capture the perceptions of international tourists about road safety in Greece and also to assess the extent to which these perceptions affect the ultimate value of their travel experience.
The sample included 1,349 interviews of international tourists in popular touristic destinations in Greece with special focus on airports representing main gateways of incoming touristic flows (i.e., Athens International Airport “El. Venizelos”, Thessaloniki International Airport “Makedonia”, Chania International Airport “I. Daskalogiannis), as well as other historical sites and monuments attracting a large number of international tourists (e.g., Acropolis Museum). The research examined their perception in the following 5 dimensions:
Main conclusions of the survey:
Regarding the impact of road safety on their overall travel experience: